Knowing what consumers "want" is the holy grail for advertisers, who could theoretically use that information to target Facebook users in real-time, reaching them a split second before they buy a competitor's product or customizing messaging based on what items they covet (combined with all the other personal data Facebook has compiled). For example, if I "want" a pair of Puma running shoes, Nike could instantly bombard me with ads for its own sneakers in a bid to win my business.
Read the whole article online here:Facebook 'Want' Button Could Be Vehicle For Your Consumer Cravings
