WhatsApp's global reach gives it some advantages. Whether it can figure out how to capitalize on them is another question. That said, being owned by Facebook, a company that also endured skepticism when it made that transition, suggests that it will get lots of experienced help. JL
Cade Metz reports in Wired:
WhatsApp has a greater global reach than nearly any other app. A lot of companies are global. And these companies may be willing to embrace this kind of messaging because WhatsApp gives them more efficient access to more people than any other medium. The company can refine this kind of communication—and eventually charge a fee for it.Read the rest of the article online here : The Low-Down: WhatsApp Nears a Billion Users: Is It Finally Time to Make Money?