Google gave a glimpse of that future on Wednesday at its developer conference in a feature called Google Now, which will act as a kind of automated personal assistant on Android smartphones. The service, which will roll out as part of the next update to Google’s mobile operating system, will do things like remind an Android owner of a lunch date — but also who it is with, how to get there and when to leave, based on current traffic congestion. And based on your past Google searches, it will keep you up to date on flight information and sports scores.
It’s easy to see how this kind of service could be helpful. It’s also really easy to see how it could be creepy. What’s harder, however, is to see the line between the two, and to know where (and when) Google might cross it.
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Will Google's Personal Assistant Be Creepy or Cool? - NYTimes.com
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