May 07, 2013

Will “Windows Classic” be #Microsoft’s Coke Classic?

No doubt, if Microsoft reverses course over #Windows 8 – for instance, by restoring the familiar “Start” button to the opening screen – it will provide abundant fodder for the writers of business school case studies.
But is the comparison with Coca-Cola’s famous 1985 marketing U-turn, when it brought back “Coke Classic” following a consumer backlash against its “New Coke” recipe, correct?

See the whole post here on the FT's Business Blog: Will “Windows Classic” be Microsoft’s Coke Classic? | FT's Business blog

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